FOR IMMEDIATE RELEASE
In advance of Super Bowl XLVI, which will see the New York Giants take on the New England Patriots in Indianapolis on Sunday, New York-based publisher Other Press is pleased to announce a promotion in cooperation with Boston-based Beacon Press: a wager that stakes each press to the fate of their hometown team.
Terrie Akers, Manager of Online Publicity and Social Media for Other Press, says of the wager, “I’m thrilled to be working with our friends at Beacon Press on this promotion. It’s always rewarding to collaborate with other independent presses, and to have a bit of fun at the same time. And it’s particularly rewarding when it’s so painfully obvious that the other team is going to lose.”
If the Giants win on Sunday, Beacon Press agrees to promote two Other Press titles for the following week, utilizing their website, newsletter, and social media channels. In honor of the victor, both presses will promote a giveaway of those two titles, with winners to be selected at random at the end of the week.
“I think it’s great that Beacon is basically volunteering to do my job for me for a week,” says Akers, adding, “Maybe I’ll take a vacation.”
If hell freezes over and the Patriots win, the terms would be reversed.
The wager was born at a dinner during the Digital Book World Conference last month, where Other Press Associate Publisher Paul Kozlowski engaged in some healthy banter about the Big Game with Beacon’s Tom Hallock and Alyssa Hassan. They decided to make things interesting.
Since the internal announcement earlier this week, the Other Press office has been abuzz with talk of the match up. Marketers have become stat analysts. Instead of calling agents and authors, editors are haunting the phone lines of sports talk radio call-in shows. From the production office, chants of “You can’t spell ELITE without ELI!” can be heard. In fact, the publicity team was too busy poring over the latest updates on Rob Gronkowski’s health to write this press release—it was composed by Linda from the insurance office next door. (Ed. note—Thanks, Linda!)
“I thought it was just a friendly bet,” says Kozlowski. “I thought we would maybe wager a cup of chowder, Manhattan vs. New England. The whole thing has spiraled out of control.”
Details of the giveaway will be posted online after the game. In the meantime, follow the conversation on Twitter (with the hashtag #pubbowl) and Facebook.
Other Press is an independent publisher of novels, short stories, poetry, and essays from America and around the world—non-fiction and fiction—that explore how psychic, cultural, historical, and literary shifts inform our vision of the world and of each other. Find us on Twitter (@otherpress) and Facebook (facebook.com/otherpress).
Beacon Press is an independent publisher of serious non-fiction and fiction, emphasizing religion, history, current affairs, political science, gay/lesbian/gender studies, education, African-American studies, women’s studies, child and family issues and nature and the environment. Find them on Twitter (@beaconpressbks) and Facebook (facebook.com/beaconpress).